Commerce — 2024
Nectar — Checkout Flow
Role
Senior Product Designer
9:41100%
Overview
I redesigned the checkout flow from cart to confirmation to reduce friction at the highest-drop-off step in the funnel.
Working closely with a data analyst, I ran five rounds of A/B tests and shipped a version that reduced cart abandonment.
Contributions
01
End-to-end checkout redesign
02
A/B testing strategy and analysis
03
Mobile-first responsive design
Timeline
01
Audit & research — 2 weeks
02
Design — 4 weeks
03
Testing — 8 weeks